Advertising Solutions GTM Lead

The role

This role operates within the commercial strategy and enablement framework set by the Head of Commercial Strategy and Enablement Advertising. You will lead go to market for advertising solutions across endemic and non endemic contexts. The focus is to translate product direction into clear solution packages, orchestrate launches, equip the field with precise plays and materials, and ensure early signals and learning are fed back to product and strategy. You will provide toolkits, field communications and a steady rhythm that makes launch and scale repeatable across countries. You will provide structured input to annual product themes and long range bets so that solution packaging and go to market plans align with where the platform is heading. You will act as a conduit between Data Science and the advertising solutions field so evidence and outcomes shape packaging and plays.

What you will be doing

• Solution packaging and narrative
  Turn product capabilities into market ready solutions with clear value statements, proof points, use cases and positioning for brand and performance outcomes across endemic and non endemic.

• Go to market leadership
  Own launch plans by segment and market with defined entry criteria. Build sales plays, decks, one pagers, FAQs, demo scripts and objection handling. Coordinate with marketing for launch communications and demand generation. Act as an internal ambassador for solutions at leadership forums, aligning messages across Product, Operations, Marketing and country teams.

• Launch programme management
  Run beta and early market pilots. Set timelines and go or no go recommendations. Document what works, standardise, and retire what does not.

• Competitive and buyer intelligence
  Maintain win and loss reasons, competitive maps and buyer journey insights. Use these to refine messaging, plays and targeting guidance. Maintain a forward view on privacy, identity, measurement and automation trends and translate these into positioning updates and selling guidance.

• Field content system
  Maintain a living toolkit library. Ensure content freshness service levels and track usage analytics. Retire stale assets and close content gaps.

• Outcome framing and testing playbooks
  Work with Data Science to shift teams from revenue to profit outcome framing with clear proof points and case material. Co design simple incrementality and testing playbooks with Data Science that markets can run with light central support.

• Product feedback loops
  Gather structured field feedback and convert it into clear requirements and backlog input. Co author quarterly problem statements and acceptance notes with Product so field evidence shapes what we build next. Act as a conduit with Data Science to translate model and experiment insights into practical selling guidance and to channel field evidence back into models and measurement.

• Operating cadence
  Run regular go to market reviews with product, data science, operations, sales operations, marketing and finance. Publish simple scorecards and action logs. Markets handle local delivery. Include a light touch review of external channels and platform integrations to spot optimisation opportunities and reduce duplication.

• Coordination with operations
  Work with Advertising Operations and Commercial Operations to ensure operational readiness for trafficking, creative specifications, targeting eligibility and measurement availability.

• Proposition design and narrative
  Define the proposition architecture with clear value statements, proof points and use cases across brand and performance outcomes. Cover endemic and non endemic contexts.

• Go to market ownership
  Create go to market plans by segment and market. Address endemic and non endemic buying needs. Produce toolkits that enable consistent execution including sales plays, cases, pitch materials and objection handling.

• Market insight and buyer understanding
  Develop a deep understanding of the buying journey across advertisers and agencies. Maintain a live view of the digital media landscape, routes to investment and the role of data and technology in decisions.

• Product influence and feedback loops
  Translate field insight into clear product requirements and priority calls. Maintain feedback loops with product and science on performance and eligibility.

• Launch orchestration and scaling
  Lead pilots and early market launches, then standardise what works. Communicate progress clearly and retire propositions that do not meet outcome thresholds.

• Operating cadence and governance
  Run a steady rhythm that aligns product, sales, operations, marketing and finance. Keep decision records and timelines visible and ensure crisp handoffs between teams.

Success measures

• Priority solutions launched on time with agreed market readiness criteria met

• Toolkit adoption and content freshness compliance across markets

• Pilots that use approved experiment templates and publication of clear executive readouts

• Time from field insight to a documented product requirement note

• Stakeholder alignment scores from Product, Operations and market leadership

What you will bring

• Extensive experience in go to market or solutions marketing within advertising, retail media or a large consumer platform

• Proven record of orchestrating solution launches and building field toolkits at scale in a global matrix environment

• Programme leadership, stakeholder management and clear communication

• Understanding of brand and performance buying across endemic and non endemic contexts

• Analytical strength with comfort using telemetry and content usage analytics to guide decisions

• Significant experience in commercial product strategy or solutions marketing within advertising, retail media or a large consumer platform

• Depth in brand and performance solutions and the practicalities of how product, engineering and sales align to bring them to market

• Clear commercial judgment with the ability to shape propositions that support revenue and protect the consumer experience

• Excellent communication, storytelling and facilitation skills with credibility at senior levels internally and externally

• Structured problem solving, analytical strength and comfort with practical experimentation and evidence based learning

• International exposure and cultural awareness with the ability to balance global standards and local execution

• Calm, collaborative and outcome focused with high standards for data stewardship and advertising quality

Why Deliveroo

Our mission is to be the definitive food company. We are transforming the way the world eats by making food more convenient and accessible. Advertising is a vital pillar of this mission and this role is central to turning product direction into commercial success across markets.

Workplace and diversity

At Deliveroo we know that people are the heart of the business and we prioritise their welfare. We offer competitive benefits across health, family, finance, growth and time away. We believe a great workplace reflects the diversity of the communities we serve. We welcome every background and identity. All you need is a passion for food and a desire to be part of a fast growing business in an exciting space.