Job Title: AI-First Creative Brand Strategist
Employment Type: Full-Time
Location: Remote / Flexible
Company Overview:
Activate Talent is partnering with an innovative company that leverages artificial intelligence to transform brand communication and marketing strategies. They aim to enhance brand engagement through cutting-edge AI-driven solutions, providing businesses with the tools necessary to create personalized and impactful customer experiences.
Job Overview:
The AI-First Creative Brand Strategist will play a pivotal role in integrating AI tools into creative strategy development. You will collaborate with cross-functional teams to conceptualize, design, and execute compelling branding initiatives that resonate with diverse audiences while harnessing the power of artificial intelligence. Your insights and creativity will help shape brand narratives and deliver exceptional experiences.
Responsibilities:
- Develop and implement innovative brand strategies that leverage AI tools for audience engagement.
- Collaborate with designers, marketers, and data scientists to create data-driven creative campaigns.
- Conduct deep-dive market research to identify trends, insights, and opportunities influencing brand positioning.
- Utilize AI analytics to evaluate campaign performance and refine strategies based on real-time insights.
- Craft compelling brand stories and messaging that resonate across various digital platforms.
- Foster strong relationships with stakeholders to ensure alignment and smooth execution of branding initiatives.
- Stay updated on AI advancements and their implications for branding and customer engagement.
Requirements
- 5+ years of experience in brand strategy or creative roles, with a focus on integrating technology and innovation.
- Strong expertise in AI and its application in marketing and branding.
- Outstanding creative thinking and problem-solving abilities.
- Excellent communication skills, both written and verbal, with a knack for storytelling.
- Proven track record of developing successful brand campaigns that leverage current trends.
- Experience in collecting and analyzing consumer insights and market data.
- Ability to work collaboratively with multidisciplinary teams to drive impactful results.
- Proficiency in marketing analytics and project management tools.
Benefits