This role is for one of Weekday’s clients
Salary range: Rs 1000000 - Rs 1100000 (ie INR 10-11 LPA)
Min Experience: 3 years
Location: Mumbai
JobType: full-time
Requirements
We are looking for a dynamic and detail-oriented Campaign Manager to join our growth marketing team. As a Campaign Manager, you will be responsible for planning, executing, optimizing, and analyzing end-to-end marketing campaigns across email, WhatsApp, push notifications, and in-app channels, using platforms like CleverTap or similar customer engagement tools. The ideal candidate should have hands-on experience in lifecycle marketing and customer journey orchestration with a deep understanding of segmentation, personalization, and campaign analytics.
Your role will be pivotal in building targeted communication strategies that drive customer engagement, retention, and conversions. If you're passionate about data-driven marketing, automation, and performance optimization, we would love to meet you.
Key Responsibilities
- Campaign Strategy & Execution
- Plan and execute multi-channel campaigns (Email, WhatsApp, Push, In-App) to support user engagement, retention, and conversion goals.
- Design and implement customer lifecycle campaigns across onboarding, engagement, reactivation, and upsell journeys.
- CleverTap Management
- Manage all aspects of campaign creation, automation, and journey building on CleverTap, including segmentation, scheduling, A/B testing, and personalization.
- Collaborate with product and data teams to enhance user cohorts, events, and analytics within CleverTap to optimize campaigns.
- Communication Development
- Work closely with content and design teams to create compelling, on-brand messages tailored to different customer segments.
- Ensure all communication aligns with the brand tone and is optimized for engagement and conversion.
- Analytics & Optimization
- Monitor and analyze campaign performance metrics such as open rates, CTR, conversions, and ROI.
- Regularly conduct A/B tests and apply learnings to improve campaign effectiveness and customer engagement.
- Provide weekly and monthly reporting on campaign performance and insights.
- Stakeholder Coordination
- Collaborate cross-functionally with product, tech, analytics, and customer support teams to ensure consistent messaging and seamless user experience.
- Coordinate with legal and compliance teams to ensure campaigns adhere to regulations and privacy standards (e.g., GDPR, WhatsApp business policy).
Required Skills & Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 3+ years of experience in digital campaign management, CRM, or growth marketing.
- Hands-on experience with CleverTap or other leading CRM/marketing automation platforms (e.g., MoEngage, WebEngage, Salesforce Marketing Cloud).
- Proficiency in planning and executing Email, WhatsApp, Push Notification, and In-App campaigns.
- Strong understanding of segmentation, personalization, lifecycle marketing, and behavioral triggers.
- Experience with campaign analytics, A/B testing, and performance measurement.
- Excellent verbal and written communication skills.
- Highly organized with a keen eye for detail and process optimization.
- Ability to thrive in a fast-paced, cross-functional environment with tight deadlines.