Digital Marketing Junior Analyst

Job Summary

We are seeking a skilled SME-Digital Marketing professional with 3 to 6 years of experience to join our team. The ideal candidate will have expertise in MS Excel and a strong understanding of digital marketing strategies. This hybrid role offers the opportunity to work in a dynamic environment contributing to impactful marketing campaigns that drive business growth.

Responsibilities

• Develop and implement digital marketing strategies to enhance brand visibility and engagement.
• Utilize MS Excel to analyze data and generate insights for optimizing marketing campaigns.
• Collaborate with cross-functional teams to align marketing efforts with business objectives.
• Monitor and report on the performance of digital marketing initiatives to ensure effectiveness.
• Conduct market research to identify trends and opportunities in the digital space.
• Create and manage content for various digital platforms to attract and retain target audiences.
• Optimize website and social media channels for improved user experience and engagement.
• Manage online advertising campaigns including PPC and display ads to maximize ROI.
• Stay updated with the latest digital marketing trends and technologies to maintain a competitive edge.
• Provide recommendations for improving digital marketing strategies based on data-driven insights.
• Support the development of marketing materials and presentations for internal and external stakeholders.
• Ensure compliance with industry regulations and best practices in all digital marketing activities.
• Foster a culture of continuous improvement and innovation within the marketing team.

Qualifications

• Demonstrate proficiency in MS Excel for data analysis and reporting.
• Possess a strong understanding of digital marketing principles and best practices.
• Have experience in online/digital marketing within the Hi-Tech industry is a plus.
• Exhibit excellent communication and collaboration skills.
• Show ability to work independently and as part of a team in a hybrid work model.
• Display strong problem-solving skills and attention to detail.