Digital Marketing Team Leader

Job Summary

The TL-Digital Marketing role requires a dynamic individual with 4 to 6 years of experience in digital marketing and proficiency in MS Excel. The candidate will drive digital marketing strategies optimize campaigns and analyze data to enhance marketing effectiveness. This hybrid role offers the opportunity to work on impactful projects that contribute to the companys growth and societal impact.

Responsibilities

• Develop and implement comprehensive digital marketing strategies to achieve business objectives.
• Optimize digital marketing campaigns to enhance performance and ROI.
• Analyze marketing data using MS Excel to identify trends and insights.
• Collaborate with cross-functional teams to align marketing strategies with business goals.
• Manage and oversee digital marketing channels including social media email and web.
• Monitor and report on the effectiveness of marketing campaigns.
• Conduct market research to identify new opportunities and consumer preferences.
• Create engaging content for digital marketing campaigns.
• Ensure brand consistency across all digital marketing channels.
• Stay updated with the latest digital marketing trends and technologies.
• Provide insights and recommendations to improve marketing strategies.
• Coordinate with external vendors and partners for marketing initiatives.
• Track and measure the success of digital marketing efforts.

Qualifications

• Possess strong analytical skills with proficiency in MS Excel.
• Demonstrate experience in online and digital marketing strategies.
• Exhibit excellent communication and collaboration skills.
• Show ability to manage multiple projects and meet deadlines.
• Have a keen eye for detail and creativity in content creation.
• Display a proactive approach to problem-solving and innovation.