Digital Marketing Website Content Manager

Career Area:

Marketing

Job Description:

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

Cat Digital is the digital and technology arm of Caterpillar Inc., leveraging the latest technologies to build industry leading digital solutions for our customers and dealers. With over 1.5 million connected assets worldwide, our teams use data, technology, advanced analytics, telematics, and AI capabilities to help our customers build a better, more sustainable world.

Role Summary
As the Digital Marketing Website Content Manager at Caterpillar, you will lead a dynamic team of content experts and authors, driving impactful development across our global ecosystem. Your leadership will be crucial in ensuring our sites deliver essential information to our dealers and customers worldwide. You will spearhead a high-performance team of digital marketing professionals, offering consultation and providing authoring support for Adobe Experience Manager (AEM) sites across the enterprise. Your team will uphold governance standards and empower content teams through education and training on best practices.

What You Will Do:

• Lead and develop a global team of content specialists for enterprise websites on the AEM platform.

• Oversee the overall content implementation for CatDealer.com, ensuring the information maximizes site engagement.

• Manage content execution for Cat.com, Caterpillar.com, and CatDealer.com, including leading the CatDealer.com content team.

• Implement and manage a strategic content plan that aligns with business goals and targets the intended audience.

• Optimize content to drive business growth.

• Stay current with emerging technologies, industry trends, and digital marketing best practices to ensure our content approach remains relevant and innovative.

• Manage operational and project development budgets, aligning with strategic priorities.

• Ensure content authoring and support align with SEO/AIO and analytic best practices.

What You Will Have:

Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
Creativity: Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.
Effective Communications: Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.
Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
Technical Excellence: Knowledge of a given technology and various application methods; ability to develop and provide solutions to significant technical challenges.
Strategic Thinking: Knowledge of the importance of "big picture" thinking and planning; ability to apply organizational acumen and competitiveness to identify and maintain focus on key success factors for the organization.
Vendor/Supplier Management: Knowledge of external provider management processes and ability to effectively manage the business relationship with external providers (e.g. vendors, service providers, contractors, consultants and suppliers).
Digital Marketing: Knowledge of processes, techniques, and platforms of digital marketing; ability to implement or manage digital marketing programs.

Considerations For Top Candidates:

• Bachelor's degree in Marketing, Business, Digital, or a related field.

• Proven experience leading web content strategy and implementation in the B2B space.

• Progressively complex marketing and digital experience.

• Experience with CMS platforms, Adobe Experience Manager (AEM) is a plus.

• Proven track record of building cross-functional relationships and partnerships.

• Understanding of basic business operations, technical infrastructure, and strong marketing acumen.

• Ability to provide strategic direction for managing staff, budgets, business plans, and developing long-term plans.

• Excellent verbal communication skills.

• Growth mindset in approaching problems and new opportunities.

• High degree of organization and meticulousness to ensure content accuracy and adherence to brand guidelines.

• Familiarity with other key digital tools, such as the Adobe Creative Suite, for multimedia content creation.

What You Will Get:

Working with a Fortune 100 leader, you can build your career on a global scale and take advantage of development opportunities with emerging technologies. We’ve created an inclusive environment for you to explore your passions, make an impact and do the work that really matters. Join Us.

About Caterpillar

Caterpillar Inc. is the world’s leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For nearly 100 years, we’ve been helping customers build a better, more sustainable world and are committed to and contributing to a reduced-carbon future. Our innovative products and services, backed by our global dealer network, provide exceptional value that helps customers succeed.

This Job Description is intended as a general guide to the job duties for this position and is intended for the purpose of establishing the specific salary grade. It is not designed to contain or be interpreted as an exhaustive summary of all responsibilities, duties and effort required of employees assigned to this job. At the discretion of management, this description may be changed at any time to address the evolving needs of the organization. It is expressly not intended to be a comprehensive list of “essential job functions” as that term is defined by the Americans with Disabilities Act.

Summary Pay Range:

$144,960.00 - $217,320.00

Compensation and benefits offered may vary depending on multiple individualized factors, job level, market location, job-related knowledge, skills, individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar.

Benefits:

Subject to plan eligibility, terms, and guidelines. This is a summary list of benefits.

• Medical, dental, and vision benefits*

• Paid time off plan (Vacation, Holidays, Volunteer, etc.)*

• 401(k) savings plans*

• Health Savings Account (HSA)*

• Flexible Spending Accounts (FSAs)*

• Health Lifestyle Programs*

• Employee Assistance Program*

• Voluntary Benefits and Employee Discounts*

• Career Development*

• Incentive bonus*

• Disability benefits

• Life Insurance

• Parental leave

• Adoption benefits

• Tuition Reimbursement

* These benefits also apply to part-time employees

This position requires working onsite five days a week.

Visa Sponsorship is not available for this position. This employer is not currently hiring foreign national applicants that require or will require sponsorship tied to a specific employer, such as, H, L, TN, F, J, E, O. As a global company, Caterpillar offers many job opportunities outside of the U.S which can be found through our employment website at www.caterpillar.com/careers.

Posting Dates:

September 11, 2025 - September 21, 2025

Any offer of employment is conditioned upon the successful completion of a drug screen.

Caterpillar is an Equal Opportunity Employer, Including Veterans and Individuals with Disabilities. Qualified applicants of any age are encouraged to apply.

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