Event Sponsorship Program Manager
SnowflakeWhere Data Does More. Join the Snowflake team.
Snowflake is seeking a dynamic and results-oriented Event Sponsorship Program Manager to join our high-performing Events team. This role is for a sponsorship professional with a passion for building impactful partnerships and a strategic mindset that aligns business goals with innovative sponsor experiences. You'll play a key role in developing and executing sponsorship strategies across our marketing events portfolio. You'll collaborate with cross-functional teams and external partners to secure and grow high-value sponsorships that enhance event impact, elevate the brand, and deliver measurable business results.
This hybrid role requires in-office attendance at either the Menlo Park or New York campus.
WHAT YOU'LL DO:
Develop and Execute Sponsorship Strategy: Develop and execute a comprehensive sponsorship sales strategy to drive revenue and meet business goals. You'll also create compelling sponsorship packages, proposals, and presentations tailored to potential partners.
Identify and Secure Partners: Identify, pitch, and secure sponsors for our global strategic events, ensuring alignment with event and brand objectives. You'll manage the full sponsorship lifecycle, from prospecting and negotiations to activation and renewal.
Manage Client Relationships & Drive Growth: Cultivate and maintain strong relationships with sponsoring partners, ensuring their success and satisfaction. Actively seek opportunities to upsell and expand partnerships year-over-year to drive sales growth.
Analyze and Optimize Performance: Track and report on sponsorship performance, delivering insights and recommendations for continuous improvement. You'll use data, analytics, and financial insights to evaluate opportunities and maximize ROI. You will also monitor industry trends and competitor activity to identify new sponsorship opportunities.
Collaborate Cross-functionally: Collaborate with internal teams, including alliances, partner marketing, legal, and event production, to deliver sponsor commitments and ensure sponsor assets are flawlessly integrated into event experiences.
OUR IDEAL CANDIDATE WILL HAVE:
Years of Experience: 5-7+ years of experience with at least 3 years of experience in sponsorship sales with a strong track record in revenue generation and partner engagement.
Strategic & Adaptable Mindset: Proven ability to develop and execute strategic sponsorship initiatives that drive business impact. You are skilled in navigating a dynamic environment and can adapt strategies to evolving business needs.
Collaborative & Communicative: Strong experience in complex, matrixed organizations, leading cross-functional collaboration. You possess exceptional relationship-building and negotiation skills, fostering strong partnerships with internal and external stakeholders.
Detail-Oriented & Accountable: Skilled in managing multiple initiatives simultaneously, ensuring timely execution and measurable outcomes. You will also track and report on sponsorship performance to deliver insights for continuous improvement.
Education: A bachelor's degree in a relevant field is required.
Every Snowflake employee is expected to follow the company’s confidentiality and security standards for handling sensitive data. Snowflake employees must abide by the company’s data security plan as an essential part of their duties. It is every employee's duty to keep customer information secure and confidential.
Snowflake is growing fast, and we’re scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake.
How do you want to make your impact?
For jobs located in the United States, please visit the job posting on the Snowflake Careers Site for salary and benefits information: careers.snowflake.com
Compensation Range: $123K - $165.9K