Global Practice Leader: Criteo Performance Marketing

What You'll Do:

About the role

Criteo is seeking an exceptional Global Practice Leader to spearhead our Performance Marketing business. This is a high-impact leadership role for a strategic, commercially savvy, and technically proficient leader who thrives at the intersection of advertising technology, product innovation, and go-to-market excellence.

As the Global Practice Leader, you will serve as the voice of the customer, the product and sales strategy lead, and the executive driver for Criteo’s Performance Marketing solutions. You will define and scale our global Performance Practice, drive revenue-aligned strategies, and ensure our offerings remain competitive in a rapidly evolving ecosystem.

Key responsibilities:

Strategic Leadership

• Own and drive the execution of the global commercial strategy for Criteo’s Performance Marketing business, ensuring clear alignment with client needs, company goals and tangible business outcomes.
• Shape and influence the product roadmap in partnership with Product and R&D by bringing in-market feedback, competitive insights, and customer requirements.
• Lead the global practice model, defining go-to-market standards, best practices, and strategic plays for regional execution.
• Lead and manage the core Performance Marketing functions including Regional Practice Leads, Field Sales champions, Performance Solutions Specialists (PSS)each as a positive overlay to our clients and global commercial teams.

Voice of the Customer

• Act as the global commercial lead and trusted advisor on all things performance marketing; from emerging activation and full funnel tactics to competitive positioning and technical and product expertise.
• You are the subject matter expert & Go-to person for insights around trends, and best practices related to your practice, as it relates to full-funnel, cross channel marketing strategy, tactics, and measurement.

Sales Enablement & Commercial Strategy

• Define global sales strategies and work with regional, field champions and frameworks to support commercial teams in driving revenue growth and customer value.
• Drive adoption of new performance solutions, features and product innovations, partnering with regional teams to test, learn, and scale.
• Own the development and rollout of commercial playbooks, best practices, and enablement programs tailored to performance advertising.
• Partner with regional sales leaders to enable account planning, strategic pitches, and advanced performance product training.
• Lead initiatives to support account planning and unlock incremental revenue opportunities through new activation tactics and optimization levers.
• Lead hands-on training and strategic workshops to upskill regional teams on performance tactics, platforms (DSPs, Meta, Google, etc.), and campaign setup, optimization and measurement techniques.
• Collaborate with Product Marketing to ensure the right assets, messaging, and use cases are embedded into the field’s day-to-day selling motions.

Executive Engagement & Influence

• Represent the Performance Practice in executive forums, both internally and externally.
• Engage with strategic clients, C-level stakeholders, and industry partners as the subject matter expert and thought leader.
• Participate in key client meetings and pitches as the Performance Marketing subject matter expert.

Cross-Functional Leadership

• Lead cross-functional project management of initiatives involving Product, Sales, Marketing, Legal, and Operations.
• Drive execution on key initiatives across global regions with accountability for outcomes.
• Lead and oversee execution of global programs that impact go-to-market success, with accountability for timeline, rollout, and impact measurement.

Who You Are:

Required Qualifications

• 10–15 years of experience in digital advertising, ad-tech, or performance marketing, including leadership roles with global scope.

• Proven track record in product strategy, sales enablement, go-to-market planning and commercial growth within complex organizations.

• Deep expertise across the advertising technology ecosystem, including hands-on experience or strategic oversight of:Demand-Side Platforms (DSPs) or Supply-Side Platforms (SSPs) or Meta, Google, and other performance advertising channels

• Exceptional executive communication skills; capable of influencing at all levels of the organization and with external partners.

• Experience leading multi-regional or global teams, ideally across EMEA, Americas, and APAC.

Preferred Attributes

• KEY: Analytical mindset with a deep understanding of performance metrics, campaign optimization, and commercial KPIs.

• Curious and proactive in exploring AI tools and automation to drive commercial efficiency, enhance go-to-market scale, and unlock new value for sales and marketing teams.

• Strong project management skills, with experience coordinating complex cross-functional initiatives.

• A collaborative leadership style that promotes partnership across product, sales, and marketing functions.

• Comfortable navigating ambiguity, driving strategic clarity, and executing with precision.

Join us in defining the future of Performance Marketing at Criteo.

We acknowledge that many candidates may not meet every single role requirement listed above. If your experience looks a little different from our requirements but you believe that you can still bring value to the role, we’d love to see your application!​

Who We Are:

What We Offer:

For employees based in the US, certain roles at Criteo are eligible for additional rewards, including quarterly or annual bonus and restricted stock units. US-based employees receive access to healthcare, dental, and vision insurance, a 401(k) plan with company match, short-term and long-term disability coverage, life insurance, family forming and wellness benefits, Flexible Work financial support, learning opportunities, and a robust annual leave plan including volunteer time off and summer vacation days.

The US base salary pay range for this position per year is: