About the Role
We’re hiring a Head of Growth to take full ownership of our digital performance and revenue expansion across Shopify, Amazon, Meta, and beyond. You'll lead cross-functional growth initiatives—spanning performance marketing, product expansion, analytics, and CRO—with a sharp focus on ROI, scalability, and velocity.
What You’ll Do
- Own and optimize the entire digital growth funnel—from awareness to conversion
- Lead performance marketing across Meta (Facebook/Instagram), TikTok, and Amazon Ads
- Analyze growth data and build dashboards that drive clear, strategic decisions (CAC, ROAS, LTV, AOV)
- Launch, test, and scale campaigns in collaboration with creative, eCommerce, and product teams
- Oversee Shopify and Amazon Seller Central to grow DTC and marketplace channels
- Identify new customer segments and market expansion opportunities
- Manage and mentor a small team of media buyers, analysts, and marketers
- Launch A/B tests across ads, landing pages, and customer journeys
- Explore new acquisition and retention channels for scalable growth
Requirements
What We’re Looking For
- 4+ years of growth or performance marketing experience in apparel or consumer eCommerce
- Proven track record of scaling revenue through data-backed campaigns
- Deep expertise in Meta Ads (required), with hands-on experience in TikTok and Amazon Ads
- Strong analytical skills—you're fluent in data dashboards, KPIs, and conversion metrics
- Hands-on experience with Shopify, Amazon Seller/Vendor Central, and key growth tools
- Ability to lead creative testing (UGC, DPA, branded content) and influence messaging strategy
- Budget-savvy and ROI-obsessed when scaling paid efforts
Bonus Points
- Experience with Klaviyo, SMS, or loyalty/retention platforms
- Familiarity with influencer amplification, affiliate programs, and creator partnerships
- Experience launching or growing subscription or bundled product models