This role is for one of Weekday’s clients
Min Experience: 10 years
Location: Bengaluru
JobType: full-time
Requirements
Role is to lead the marketing and sales functions, with a core B2C focus.
- Build and mentor a high-performing Revenue team, fostering a culture of excellence, ownership, and continuous learning.
- Lead the Sales team to exceed revenue targets by building robust pipelines and closing high-quality leads.
- Develop and execute a comprehensive revenue strategy that integrates sales, marketing, and branding efforts to achieve growth targets.
- Define KPIs and benchmarks to measure success across campaigns, channels, and sales performance.
- Collaborate with cross-functional teams to align revenue goals with overall business objectives, approaching challenges with an entrepreneurial spirit.
- Shape and evolve the brand to position it as a global leader.
- Drive consistent messaging and a compelling narrative across all channels and touchpoints, being actively involved in crafting and delivering messages.
Desired Profile:
- MBA or equivalent degree in Marketing, Sales, or Business Administration.
- 10+ years of progressive experience in growth marketing leadership roles, with a proven track record in revenue generation.
- Experience in B2C companies, having handled growth and revenue targets, with an expertise in leading marketing and sales teams.
- Prefer candidates from Edtech / Online Education / E-learning / Consumer Business.
- Startup experience preferred.
- Deep understanding of performance marketing, SEO, branding, and digital marketing analytics.
- Exceptional sales acumen with expertise in managing pipelines, forecasting, and closing deals.
- Proficiency with CRM tools, marketing automation platforms, and analytics software.