HubSpot Trainer

About Us:

IMPACT provides coaching and training services to help small to mid-sized businesses implement Endless Customers (formerly They Ask, You Answer), inspired by the popular book by Marcus Sheridan. We empower clients to build in-house marketing operations that drive growth—eliminating reliance on outside agencies and positioning their companies as the most trusted brands in their markets.

A core part of this is training and empowering businesses to take full ownership of their HubSpot platform—helping them not just set up their CRM and marketing automation but also implement the right strategies to generate and nurture leads, streamline sales processes, and track performance. By helping clients develop in-house expertise in HubSpot, we ensure their digital marketing and sales efforts fuel long-term success.

Job Description:

As a HubSpot Trainer at IMPACT, you’ll collaborate with a team to help businesses successfully implement the Endless Customers system. You’ll work closely with business owners, marketing teams, and sales professionals to maximize their use of HubSpot—teaching them how to configure the platform, automate marketing and sales processes, and leverage data to drive growth. Your primary focus will be coaching executives and in-house teams, but you’ll also have opportunities to assist with hands-on HubSpot implementation when needed.

Key Responsibilities:

By embracing the principles of Endless Customers, you will:

• Work with approximately 20 clients across a variety of industries, leading coaching sessions to set marketing and sales priorities and drive adoption of HubSpot.
• Train and coach clients on how to effectively use HubSpot for marketing automation, CRM management, lead nurturing, and sales enablement.
• Develop and implement HubSpot strategies that align with business goals and customer needs.
• Stay up to date on HubSpot’s latest features and AI-driven tools, ensuring clients can maximize new functionalities for better automation, personalization, and efficiency.
• Assist clients with HubSpot setup, configuration, and optimization, ensuring they fully utilize the platform’s capabilities.
• Teach clients how to manage and maintain their HubSpot portal so they can confidently execute campaigns and track performance without outside help.
• Coach teams on HubSpot optimization skills, including lead segmentation, workflow automation, and data-driven decision-making.
• Perform HubSpot audits to assess CRM cleanliness, automation effectiveness, and reporting accuracy.
• Support clients in integrating HubSpot with their website and other business tools to streamline marketing and sales operations.
• Occasionally assist with hands-on HubSpot implementation, including setting up workflows, reports, and dashboard configurations.
• Contribute to other areas of Endless Customers strategy as needed, which could include reviewing content, coaching on web page strategies, assisting with website strategist tasks, or helping teams optimize their content.

Requirements

• Experience coaching/training clients, executives, and teams in the HubSpot CRM, marketing automation, or digital sales strategies.
• Familiarity with Business Coaching Systems: Hands-on experience with frameworks like Endless Customers (They Ask, You Answer), EOS, Scaling Up, or other similar systems—and a willingness to embrace all of these principles in your HubSpot strategies.
• Strong Digital Marketing & Sales Expertise: Up-to-date knowledge of inbound marketing, lead nurturing, marketing automation, and sales pipeline optimization.
• Proficiency in HubSpot tools, including CRM, Marketing Hub, Sales Hub, reporting dashboards, workflows, lead segmentation, email marketing, and AI-powered automation tools.
• Familiarity with web analytics, HubSpot reporting, A/B testing, and data-driven decision-making.
• Ability to translate complex HubSpot concepts into actionable strategies for non-technical clients.
• A well-rounded digital marketing skill set beyond HubSpot, with the ability to assist team members in related areas, such as content strategy, web page planning, and website optimization.
• Comfortable with selling; HubSpot deals with HubSpot as well as HubSpot training and projects for IMPACT. Also, working closely with sales teams to change their behaviors and getting them to adopt the HubSpot processes being implemented.
• Strong project and time management skills, able to handle multiple clients and deadlines effectively.
• Commitment to Learning and Growth: A fast learner with the ability to quickly learn and teach the Endless Customers system, as well as other marketing, sales, business, and communication skills.
• Strong Writing, Grammar, and Storytelling Skills: Ability to create and assist clients in creating engaging, error-free content that engages their audience.
• Process-Oriented Mindset: Willingness to follow established processes and playbooks with precision, while contributing to the development and refinement of processes.
• Strong Time and Project Management: Highly organized, able to work independently, meet deadlines, and manage multiple projects. Experience with project management systems, with Scrum experience as a plus.

Benefits

This position offers a competitive salary range of $70,000 to $90,000, based on experience, with additional incentives on top of the base salary.

IMPACT provides a comprehensive benefits package, including:

• Health, vision, and dental coverage.
• 401(k) with company match.
• Paid time off and a flexible work schedule.
• Paid parental leave to support your growing family.
  

We are committed to supporting our team members with a combination of financial rewards, work-life balance, and the flexibility to thrive in a dynamic, collaborative environment.

Work Environment

At IMPACT, our culture is built on our core values of being proactive, accountable, caring, and team-oriented. We are a group of driven professionals who are passionate about growing in our careers, delivering exceptional results for our clients, and supporting one another every step of the way. Mediocrity isn’t an option—we show up every day committed to being our best and getting better. Collaboration is at the heart of everything we do, and we foster an environment free of egos, drama, or excuses. We’re a supportive, no-nonsense team united by a shared mission: to create heroes, grow businesses, and change lives. 

This is a primarily remote position, with most of your work being conducted from your home office. We expect a professional, distraction-free workspace equipped with strong internet, good lighting, and an environment conducive to client-facing work. While the role is remote, candidates must reside in Connecticut and be within driving distance of our Cheshire, CT office for periodic in-office collaboration and content creation.

Working hours are typically between 9:00 AM and 5:00 PM Eastern Time to align with client schedules, as this is a coaching-focused role. However, we offer flexibility for independent work outside of client meetings, allowing you to manage your schedule when tackling project-based tasks.

Travel is minimal but may include occasional trips to visit clients, typically no more than a few times per quarter. Additionally, travel will be required to attend IMPACT’s conferences, held twice a year. These events are a great opportunity to connect with clients, colleagues, and the broader community we serve. Travel requirements will be discussed in advance, and accommodations will be provided as needed.

IMPACT is an equal opportunity employer and values diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

IMPACT provides reasonable accommodations to individuals with disabilities in the hiring process and throughout employment, as required by law.