Job Summary
The SME-Digital Marketing role requires a dynamic individual with 3 to 6 years of experience in digital marketing strategies and tools. The candidate will work in a hybrid model focusing on enhancing digital presence and engagement. Proficiency in English MS Excel and MS Word is essential while experience in the Hi-Tech domain is advantageous. The role involves day shifts with no travel requirements.
Responsibilities
- Develop and implement comprehensive digital marketing strategies to enhance brand visibility and engagement.
- Analyze market trends and customer behavior to optimize marketing campaigns and drive growth.
- Collaborate with cross-functional teams to align marketing strategies with business goals.
- Utilize MS Excel to track and report on key performance metrics ensuring data-driven decision making.
- Create compelling content using MS Word to effectively communicate brand messages across digital platforms.
- Monitor and manage social media channels to increase audience engagement and brand loyalty.
- Conduct competitive analysis to identify opportunities for differentiation and market positioning.
- Oversee the execution of digital marketing campaigns ensuring timely delivery and quality outcomes.
- Provide insights and recommendations for continuous improvement of digital marketing efforts.
- Ensure compliance with industry regulations and best practices in all marketing activities.
- Support the development of innovative marketing solutions to meet evolving customer needs.
- Engage with stakeholders to gather feedback and refine marketing strategies accordingly.
- Stay updated with the latest digital marketing trends and technologies to maintain a competitive edge.
Qualifications
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- Demonstrate proficiency in English to effectively communicate with diverse audiences.
- Exhibit strong skills in MS Excel for data analysis and reporting.
- Show expertise in MS Word for content creation and documentation.
- Possess experience in the Hi-Tech domain to leverage industry-specific insights.
- Display a strategic mindset with the ability to think creatively and analytically.
- Have a proven track record of successful digital marketing campaigns.