Lifecycle Growth Manager
GorgiasGorgias is the conversational AI platform for ecommerce that drives sales and resolves support inquiries. Trusted by over 15,000 ecommerce brands, Gorgias supports growing independent shops to globally recognizable brands.
Built for Shopify and powered by advanced ecommerce integrations, Gorgias's conversational AI understands your brand, tools, policies, and customers to drive personalized, 1-to-1 conversations — from editing orders and initiating returns to making product recommendations. Gorgias, where every customer interaction feels personal, support becomes sales, and conversations shape success.
About the Role
As a Lifecycle Growth Manager, you will own and optimise end-to-end lifecycle experiences that accelerate onboarding, increase activation and drive revenue expansion. This is a high-impact individual contributor role that blends analytical rigour, growth experimentation and AI-native execution.
You will design and implement personalised, automated journeys across email and in-product surfaces, using segmentation, usage signals and behavioural triggers. You will collaborate closely with Product Managers, Data Scientists, Engineers and PMMs to build self-serve paths and engagement programmes that scale across customer segments and product lines.
This role is ideal for someone who thinks like a product manager, acts like a growth hacker and writes like a marketer, and who thrives in a fast-paced, outcome-driven environment.
You’ll report to the Product Growth Lead and collaborate cross-functionally with teams company-wide.
What You Will Do
Own the end-to-end strategy and execution of lifecycle programs across email and in-product, designing AI-powered, personalized journeys that drive activation, retention, and revenue growth
Define and report on lifecycle KPIs (activation, NRR, feature usage), analyzing performance to identify drop-offs, scale winning strategies, and inform ongoing optimization
Design and run structured experiments (A/B, multivariate, variant routing) with clear hypotheses and iteration loops to continuously improve campaign performance
Leverage segmentation and automation using product usage, behavioral signals, and ML techniques to deliver personalized experiences at scale
Use LLM tools and prompt engineering to generate, test, and QA lifecycle content for brand alignment, narrative cohesion, and performance impact
Collaborate cross-functionally with Product, PMM, Data, and CX teams to ensure alignment with GTM strategy and a consistent, high-quality experience across touchpoints.
Our Stack
Outreaches and Initiatives: Candu, Customer.io, Guideflow, PromptLayer
Data Transformation: dbt
Who You Are
4-7 years of experience in lifecycle marketing, customer marketing, or growth marketing at a SaaS company—ideally in a PLG or ecommerce environment.
Proven track record of owning and executing successful lifecycle strategies that demonstrate impact on business metrics (activation, engagement, retention, ARR).
Data-informed and analytical, comfortable interpreting product usage patterns, funnel drop-offs, and running cohort or incrementality analysis (SQL a plus)
AI-savvy, with hands-on experience using LLMs beyond copywriting—such as personalized varianting, decision trees, or scaled journey design
Customer-obsessed, with the ability to translate merchant needs, pain points, and motivations into lifecycle strategies that deliver both business outcomes and great customer experiences
Strategic thinker and clear communicator who simplifies complexity and articulates insights persuasively to cross-functional stakeholders
Independent operator who can ship quickly, prioritize effectively, and scale what works in a fast-moving environment
Proficient with marketing automation and data platforms (e.g. Iterable, Braze, Customer.io, Segment, Mixpanel, Amplitude) for segmentation, orchestration, and analytics
Strong experimentation mindset: skilled at forming hypotheses, applying the right testing methodology (A/B tests, sequential testing, holdouts, or directional pilots), and iterating quickly based on insights
Strong project manager, able to manage dependencies, prioritize effectively, balance multiple initiatives, and drive programs to timely completion
🌟 Bonus Points
Experience supporting both self-serve and sales-assisted lifecycle paths
Background in ecommerce, especially with tools like Shopify, Klaviyo or Recharge
Exposure to monetisation levers such as usage-based pricing, expansion triggers or plan migrations
Perks and Benefits💰Competitive salary & equity
🏖️ 5-week vacation plus 2 weeks RTT (We follow each country's appropriate PTO Laws)
🤕 Paid sick leave
🧸 Paid parental leave (16 weeks)
💻 MacBook Pro
🍽️ Personal credit card to buy lunches (we use Swile)
🏥 We provide private health insurance (we use Alan)
💆🏻♀️ Get up to €700 to set up your workstation at home (working from home should feel breezy)
📚 Get up to €2000 of learning material and wellness support per year! This includes €1500 for learning material (such as books, courses, and individual coaching sessions) directly linked to your job scope, as well as a €500 wellness budget. Take advantage of these resources to grow in your role and prioritize your personal development and wellness.
🥰 Every quarter, we organize an online company-wide summit to discuss where we’re going and strengthen social bonds. Once per year we organize offsite team retreats and company retreats!
Diversity & Inclusion at Gorgias
We celebrate diversity and are committed to creating an inclusive environment for all employees. We welcome applicants of all backgrounds, experiences, and perspectives. At Gorgias, we believe that diverse teams drive innovation and better decision-making. We do not discriminate based on race, color, religion, gender identity, sexual orientation, disability, age, or any other protected status.
If you need accommodations to participate in the application or interview process, perform essential job functions, or access other employment benefits, please contact us at accommodation@gorgias.com. Let’s grow together!
Compensation Range: €62.5K - €69K