🚀 FleetFox is the leading tech-driven 3PL marketplace for fleet services, helping B2B fleets cut operational costs by 35-60% while providing seamless, high-quality end-to-end fleet services like washing, fueling, relocation, damage inspections, and more. FleetFox operates in 11 cities across 6 EU countries, having completed over 500,000 fleet service tasks. Our tech-driven operations ensure efficiency without quality loss.
Join our team as a Lifecycle Marketing Manager (Workforce). Your mission? Own the growth of our Fox workers network globally. You’ll manage the full digital supply funnel – from generating leads to converting them into trained, active Foxes – across all FleetFox markets. This role drives channel performance, improves cost per acquisition, manages recruit lifecycle marketing, and boosts Fox retention through targeted communication and branding.
What you’ll do:
- Plan, execute, and optimize multi-channel lead gen campaigns (FB/IG ads,, gig work portals, job boards, referrals).
- Own the supply pipeline — generate qualified Fox leads and convert them into training participants.
- Track and improve CPA, lead quality, conversion, and retention metrics.
- Create automated lifecycle marketing flows (ActiveCampaign, N8n, etc.).
- Support retention with newsletters, updates, and targeted comms.
- Build FleetFox brand presence in the gig economy.
KPIs you’ll own:
- Qualified Fox leads/month.
- Training sign-ups & lead-to-active conversion rate.
- CPA per active Fox.
- 30/60/90-day Fox retention.
đź“Ť Location: Tallinn HQ, or Remote in the Baltics
Requirements
What we’re looking for:
- 3+ years of hands-on digital marketing experience, preferably within the gig economy or marketplace recruitment.
- Strong skills in paid ads (FB Ads, Google Ads, job boards (Indeed) , etc).
- Proven track record of ROI from multi-channel campaigns.
- Experience in lifecycle marketing setup and automation.
- Analytical mindset and comfortable with campaign optimization.
- Light design capability (e.g Canva, Figma).
Nice-to-have:
- SEO & landing page optimization skills.
- Experience in mobility / fleet recruitment.
- Basic video content creation.
Benefits
- Competitive Pay + Stock Options: Highly motivating salary and the chance to own a meaningful stake in FleetFox’s journey.
- Be Part of a Winning Team: Work alongside a driven, AI-powered, and super-motivated crew that moves fast and gets things done.
- Massive Growth Opportunity: We’ve just closed our investment round — now’s the time to join while we’re in early growth mode and help shape the future.
- Cutting-Edge Environment: We embrace AI, automation, and data-driven decision-making in everything we do.
- Impact from Day One: You’ll have full ownership in your area, real influence over the product and strategy, and the ability to see your work scale across multiple markets.
- Startup Energy, Global Ambition: Fast pace, zero bureaucracy, and huge ambitions to transform fleet management in Europe and beyond.