Marketing Executive (Copywriter) FTC

At FutureLearn, we’re passionate about the power of lifelong learning. We help learners from all over the world progress in their careers – and invest in their futures.

We truly believe that up-skilling is a worthy investment, and we hope to empower our learners to take control of their careers through personalised learning pathways – giving them progress at their fingertips.

Partnering with 260+ world-class educational partners, including prestigious universities, global brands and industry partners, we offer our 20 million-strong learner community the opportunity to discover and access flexible, high-quality online courses and degrees.

We’re not here just to teach new skills (although we do that well), we want to help transform lives. FutureLearn is looking to build our teams with people who share our passion for lifelong learning, career empowerment and education for all. If that sounds like you, get in touch. You could help us achieve our biggest goal yet – becoming the world’s best AI-powered, career-based learning platform and OPM.

What is the opportunity?

The Marketing Executive (Copywriter) at FutureLearn is a key member of the marketing team, reporting to the Head of Marketing Operations and occasionally supporting the Marketing Director with ad-hoc projects.

In this varied role, you will help plan and deliver multi-channel marketing campaigns across both B2C and B2B audiences, writing engaging copy for a range of digital platforms. Your focus will be on attracting new learners and degree prospects to FutureLearn and partner courses, enhancing conversion, and supporting lead generation in line with our degree, OPM, and B2B strategies. You will also look for ways to boost revenue from our existing partners.

This is a generalist position where you will collaborate with all areas of the marketing team, requiring a good understanding of multiple channels such as social media, CRM, SEO, paid media, and events. While the role is broad, strong copywriting skills are essential.

The ideal candidate will be an excellent communicator with strong organisational skills, able to engage with partners and senior stakeholders effectively. You should be comfortable interpreting briefs, managing projects efficiently, and driving campaigns through to delivery, while also providing regular reports to inform strategy.

What does success look like?

Campaign Management

• Work closely with the Creative Lead to craft and share creative briefs, using your copywriting expertise to deliver impactful projects
• Lead quarterly content planning initiatives, aligning content with key events to meet business objectives
• Manage multiple campaigns at once, using project management tools to keep roles, deadlines, and results on track

Social Media Engagement

• Support organic social media by writing copy and engaging with learners through community interactions
• Build online communities, fostering loyalty and engagement with both learners and partners
• Coordinate learner success stories with the Senior Social Media Manager, sharing authentic narratives across channels
• Carry out ad-hoc research, including competitor analysis, to support strategic goals and KPIs

Onsite Content Management

• Develop a working knowledge of FutureLearn’s CMS systems
• Create and update landing pages, ensuring content remains fresh and engaging
• Support merchandising on key pages, including the homepage and other high-traffic areas

Partner Marketing and Events

• Act as a point of contact for partners, discussing course performance and marketing tactics
• Assist in the planning and delivery of partner events throughout the year
• Support ad-hoc requests from the Partnerships and Business Development team

Creative Contributions

• Write engaging copy across channels such as social, email, and blogs, complementing the work of other copywriters
• Support strategic copywriting projects, including the launch of new OPM partners

Reporting and Insights

• Provide regular reports on top-performing courses and campaign outcomes, sharing insights with the marketing team
• Learn and use reporting tools such as Looker to analyse channel performance and provide actionable insights

Process Improvement

• Identify opportunities to streamline workflows within the marketing team
• Use project management tools to improve efficiency and support planning and reporting

Professional Development

• Take ownership of your learning and identify areas for growth
• Share knowledge and best practices with colleagues
• Proactively spot new opportunities and collaborate with management on solutions
• Work in alignment with FutureLearn’s core values

What you will bring to the table

• At least one year’s experience in a marketing role, with hands-on experience writing SEO-informed copy across digital channels. Knowledge of the education sector is an advantage.
• Strong communication and organisational skills, with the ability to collaborate and manage projects effectively.
• Excellent attention to detail, producing high-quality and accurate work.
• Strong time management skills, with a track record of meeting deadlines.
• Ability to manage multiple projects while building strong relationships across teams.
• Resilience under pressure, with the ability to prioritise and manage multiple stakeholder requests.
• Confidence in analysing and sharing data to inform decisions.

What happens next?

Ready to go for it? Click 'Apply', include your CV and tell us why you'd like to become a FutureLearner, and how you’ll nail this role.

Recruitment Process

Please contact jobs@futurelearn.com if you require any reasonable adjustments or alterations to be made to support you through the recruitment process.

Diversity Statement

We value all the great benefits that diversity brings and encourage everyone to bring their whole self to work – At FutureLearn we are proud to have Diversity and Inclusion at the centre of everything we do. We are committed to Equal Employment Opportunity regardless of race, colour, national origin, ethnicity, gender, age, disability, sexual orientation, gender identity or religion.

We can't wait to meet you! #FutureLearnCareers