Paid Media Performance Marketer

This role is for one of the Weekday's clients

Salary range: Rs 300000 - Rs 400000 (ie INR 3-4 LPA)

Min Experience: 1 years

Location: Gurgaon

JobType: full-time

We are looking for a motivated and analytical Paid Media Performance Marketer to manage and scale paid campaigns across multiple platforms for diverse clients. This role involves end-to-end campaign ownership—from planning and execution to optimization and performance analysis. You will work on driving measurable results through data-driven decisions and continuous experimentation.

Requirements

Key Responsibilities:

• Plan, launch, and manage paid media campaigns across platforms such as Meta Ads (Facebook, Instagram) and Google Ads.
• Monitor performance and optimize campaigns to meet key KPIs (ROAS, CPL, CPA, etc.).
• Leverage Google Analytics 4 and Google Tag Manager to track, measure, and report on campaign effectiveness.
• Analyze campaign data to extract actionable insights and contribute to strategic recommendations.
• Collaborate with internal teams to align campaign goals with broader marketing strategies.
• Stay up to date with industry trends and platform updates to ensure optimal campaign performance.

Must-Have Skills:

• Meta Ads (Facebook/Instagram)
• Google Ads
• Google Analytics 4 (GA4)
• Google Tag Manager (GTM)

Preferred / Advantageous Skills:

• LinkedIn Ads
• Marketplace Ads (Amazon, Flipkart, etc.)
• Looker Studio
• Knowledge of conversion tracking and attribution models

Ideal Candidate:
You should have a solid understanding of paid marketing platforms, a data-driven mindset, and the ability to manage campaigns across multiple clients. Experience in an agency or multi-client environment is a plus.