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Product Marketing Manager, Subscriptions and Customer Growth

Google
Full-time
On-site
Note: By applying to this position you will have an opportunity to share your preferred working location from the following: San Francisco, CA, USA; Mountain View, CA, USA; New York, NY, USA.

Minimum qualifications:

  • Bachelor's degree or equivalent practical experience.
  • 6 years of experience in marketing or product operations, working across one or more marketing tools.
  • Experience working cross-functionally with various stakeholders and teams.
  • Experience in Go-to-Market (GTM) strategy and execution.

Preferred qualifications:

  • Experience with editorial, go-to-market or product strategy.
  • Experience in project management, including managing timelines, budgets, Statements of Work (SOWs), and communicating updates to Executive Leadership.
  • Experience with editorial, go-to-market or product strategy.
  • Knowledge of the Google brand and what Google-grade creative looks and feels like.
  • Ability to collaborate with multiple teams, cross-functional partners, and agency partners.
  • Excellent communication skills.

About the job

The Subscriptions and Customer Growth Marketing organization helps users unlock the full value of Google by driving consumer apps and subscription growth. We partner with product engineering and insights to understand the user and bring helpful products to market while deepening the consumer relationship. We are passionate about showing consumers how to get more out of their favorite Google subscriptions and consumer apps.

In this role, you will collaborate with product and marketing teams to identify opportunities and promote Google’s programs, products, and services across its owned and operated properties, focusing on the Google homepage. This critical role drives cross-product area and cross-functional coordination for HPPs (homepage promotions) - think of the HPP as a daily headline that tells the world what Google cares about. HPPs work to drive awareness of our product announcements as well as boost Google's brand perception. You will help foster sustainable, long-term growth and re-envision the homepage promotions (HPP) marketing program across Google products (e.g., Gemini, Pixel, Maps, Search, Shopping, other cross-product area initiatives) to enhance consumer engagement.

You will be leading the curation and editorial excellence of content on high-visibility platforms. You will ensure alignment with Google's brand and seamless user experiences by expertly blending editorial judgment, product knowledge, and data-driven insights to shape narratives and maximize user engagement and delight.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

The US base salary range for this full-time position is $141,000-$207,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google.

Responsibilities

  • Develop and implement the goal for content curation across owned and operated channels, including Homepage Promo, aligning editorial choices with company Objectives and Key Results (OKRs), product value and Google's brand.
  • Build partnerships with product, marketing, and brand teams, ensuring content reflects product capabilities and resonates with target audiences.
  • Leverage analytics and user research to guide editorial choices, measure impact, and continuously refine content strategies.
  • Stay ahead of emerging trends in content curation, digital storytelling, and user experience to drive innovation. 
  • Manage day-to-day operations of the Google HPP channel, and coordinate with vendors and agencies to ensure timely execution of planned campaigns. Oversee HPP governance approvals process (e.g., HPP Committee, MMG approval, etc.) for campaigns.
Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.
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