Rental & Used Manager
CaterpillarCareer Area:
MarketingJob Description:
Your Work Shapes the World at Caterpillar Inc.
When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.
About EPD:
Caterpillar's Electric Power Division (EPD) offers integrated solutions, parts, and services to meet the needs of our various commercial and industrial electric power customers. EPD supports a wide range of customer applications across the globe, including providing back-up power to hospitals, providing emergency power when natural disasters strike, and supporting critical infrastructure for data centers, municipalities, and more. With a rich history of more than 95 years in the electric power business, our team has world-class expertise and a proven ability to adapt to changing demands. We’re committed to providing sustainable and reliable solutions to our customers. Join our team to help build a better, more sustainable world for future generations!
Job Summary:
Caterpillar is seeking a driven and strategic Rental Power Used Marketing Consultant to lead the development and implementation of marketing strategies in the global used power systems market. This role is focused on analyzing rental power fleet operations, creating effective phase-out and resale strategies, and driving profitable growth by identifying opportunities in both Caterpillar dealer channels and external markets.
This position offers the opportunity to influence Caterpillar’s global rental and used business strategy, working at the intersection of market research, customer engagement, and strategic execution. If you are passionate about identifying new market opportunities, building long-term business value, and helping Caterpillar dealers succeed in a competitive marketplace, we invite you to apply and bring your expertise to our team.
What you will do:
• Analyzing Rental Power Fleets operations to develop a phase out program and strategy to rebuild or resell the units inside or outside the Caterpillar Dealer Channel.
• Conducting market/competitive research to identify new used market opportunities and industry trends across the globe to increase returns in the Rental business.
• Establishing metrics to monitor and review the effectiveness of existing used strategies; suggesting necessary interventions for improvement.
• Maintaining effective internal communications with the DSD and the Rental & Used team to develop, discuss and align the marketing strategies.
What you will have:
Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
Level Extensive Experience:
• Facilitates creation of the 'right' products and services to resolve customer business issues.
• Fosters strong customer relationships via delivery on commitments, open communication, and on-going
feedback/improvement.
• Advises others on creating customer focused environments in various scenarios.
• Anticipates customer needs, focusing efforts to proactively meet needs and exceed customer expectations.
• Measures and observes customer satisfaction levels to ascertain and implement service improvement alternatives.
• Communicates and models the criticality of customer focus as an organizational strategy.
Effective Communications: Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.
Level Working Knowledge:
• Delivers helpful feedback that focuses on behaviors without offending the recipient.
• Listens to feedback without defensiveness and uses it for own communication effectiveness.
• Makes oral presentations and writes reports needed for own work.
• Avoids technical jargon when inappropriate.
• Looks for and considers non-verbal cues from individuals and groups.
Influencing: Knowledge of effective influencing tactics and strategies; ability to impact decisions within and outside own organization.
Level Basic Understanding:
• Gives examples of decisions and who influenced whom in the decision.
• Describes key concepts of influencing.
• Documents and distributes suggestions and ideas, with supporting detail.
• Identifies local key players and decision makers.
Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
Level Working Knowledge:
• Provides prompt and effective responses to client requests and interactions.
• Monitors client satisfaction levels on a regular basis.
• Alerts own team to problems in client satisfaction.
• Differentiates the roles and responsibilities in a business relationship.
• Works with clients to address critical issues and resolve major problems.
Strategic Thinking: Knowledge of the importance of "big picture" thinking and planning; ability to apply organizational acumen and competitiveness to identify and maintain focus on key success factors for the organization.
Level Basic Understanding:
• Explains how a sense of competition with industry counterparts can motivate greater productivity.
• Identifies the key elements of the business strategy.
• Demonstrates the ability to articulate how own work supports the business strategy.
• Seeks help to clarify elements of the strategy that are beyond the group's influence.
Top Candidates Will Also Have:
Strong foundation in marketing strategy, customer focus, and global perspective, with the ability to analyze market trends, assess competitive dynamics, and recommend innovative approaches that maximize returns.
A balance of analytical skills, creativity, and relationship management will be key to success in this role.
Additional Information:
This position is located in Dallas, TX.
Domestic travel up to 35% & minimal international travel is required.
Domestic relocation assistance is offered for this position.
Visa sponsorship is not offered for this position.
This position requires the candidate to work a 5-day-a-week schedule in the office.
Final Details:
This employer is not currently hiring foreign national applicants that require or will require sponsorship tied to a specific employer, such as H, L, TN, F, J, E, O. As a global company, Caterpillar offers many job opportunities outside of the U.S. which can be found through our employment website at www.Caterpillar.com/Careers
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Summary Pay Range:
$126,000.00 - $189,000.00Compensation and benefits offered may vary depending on multiple individualized factors, job level, market location, job-related knowledge, skills, individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar.
Benefits:
Subject to plan eligibility, terms, and guidelines. This is a summary list of benefits.
Medical, dental, and vision benefits*
Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
401(k) savings plans*
Health Savings Account (HSA)*
Flexible Spending Accounts (FSAs)*
Health Lifestyle Programs*
Employee Assistance Program*
Voluntary Benefits and Employee Discounts*
Career Development*
Incentive bonus*
Disability benefits
Life Insurance
Parental leave
Adoption benefits
Tuition Reimbursement
* These benefits also apply to part-time employees
This position requires working onsite five days a week.Relocation is available for this position.Visa Sponsorship is not available for this position. This employer is not currently hiring foreign national applicants that require or will require sponsorship tied to a specific employer, such as, H, L, TN, F, J, E, O. As a global company, Caterpillar offers many job opportunities outside of the U.S which can be found through our employment website at www.caterpillar.com/careers.Posting Dates:
September 25, 2025 - October 9, 2025Any offer of employment is conditioned upon the successful completion of a drug screen.
Caterpillar is an Equal Opportunity Employer, Including Veterans and Individuals with Disabilities. Qualified applicants of any age are encouraged to apply.
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