The Senior Brand Specialist will play a crucial role in enhancing brand visibility and driving customer engagement. This position requires a strategic thinker who can deliver compelling marketing campaigns that resonate with target audiences. Responsibilities include:
- Conducting in-depth market research to understand competitors and market trends.
- Collaborating with internal teams and external partners to develop impactful marketing strategies.
- Creating and managing project timelines, budgets, and deliverables to ensure the successful execution of brand initiatives.
- Utilizing analytics to track campaign performance and optimize strategies based on data-driven insights.
- Leading brand activation efforts and ensuring consistency across all channels.
- Developing creative content for social media, websites, and other marketing materials.
- Building strong relationships with stakeholders to enhance brand loyalty.
Requirements
The ideal candidate for the Senior Brand Specialist position will possess:
- A Bachelor’s degree in Marketing, Business, or a related field.
- 2 -3 years of experience in brand management or a similar role.
- Proficiency in digital marketing strategies and tools.
- Strong analytical skills with the ability to interpret data and make strategic decisions.
- Exceptional communication and interpersonal skills.
- Creative thinking and problem-solving abilities.
- Capability to thrive in a fast-paced, dynamic environment.
- Automotive experience is a must.
Benefits
Attractive Package