Responsibilities
- CRM Email Cycle: Optimize the existing email marketing strategy and create and implement what would be the future of CRM email lifecycle to guide prospects and customers; from reaching potential customers to fostering loyalty. This cycle would aim to nurture relationships, increase engagement, and drive conversions.
- Database Growth: Develop strategies to increase the customer database, ensuring effective lead generation and customer acquisition (data catching on the website, welcome offer, various subscription means,…).
- Email Campaign Management: Oversee the creation and execution of abandoned cart email series, transactional emails (Shopify, Aftership), and other automated email campaigns.
- Newsletter Optimization: Be the liaison with the Branding team for our weekly newsletters, implement and build the emails in Klavyio, manage the audiences per countries and report on the performances with suggestion to optimize them, mostly conversions.
- Email Optimization: Build an A/B testing strategy and design a continuous optimization approach for all email campaigns to improve open rates, click-through rates, and mainly conversions.
- SMS/WhatsApp Strategy: Define and implement a strategy for SMS and WhatsApp marketing campaigns in dedicated markets, and automated customer communications on mobile platforms.
- Klaviyo Management: Serve as the primary relationship owner for Klaviyo, ensuring effective use of the platform for segmentation, automation, and reporting.
- Data Analysis: Analyze email campaign performance metrics, providing insights and recommendations for improvement.
- CRM Program Development: Lead the development of a comprehensive CRM program to enhance customer engagement and retention.
- Collaboration: Work closely with cross-functional teams, including marketing, sales, and customer service, to ensure cohesive communication strategies.
Requirements
- Email Marketing Expertise: Proven experience with email campaign creation, segmentation, and performance optimization.
- CRM Strategy Development: Strong understanding of customer lifecycle management and CRM program design.
- Automation & Workflow Design: Ability to build and manage automated flows (e.g., abandoned cart, welcome series, post-purchase).
- Data Analysis & Reporting: Proficiency in analyzing campaign metrics and translating insights into actionable strategies.
- A/B Testing & Optimization: Experience designing and executing tests to improve open rates, CTRs, and conversions.
- Copywriting & Content Sensibility: Ability to collaborate on or craft compelling email content aligned with brand tone.
- Audience Segmentation: Skilled in creating targeted segments based on behavior, geography, and purchase history
- Min of 5 years of relevant working expeiences
- Good command in written and spoken English. French will be a plus.
Benefits
Why Join APM?
- Global, Dynamic Team: Diverse and energetic workforce
- Growth Opportunities: We support your professional development
- Collaborative Culture: Teamwork and open communication
- Comprehensive Benefits: Medical benefits, paid time off, and generous employee discounts
Don't wait to join APM Monaco team. Apply now!