Senior Growth Lead, Car
LemonadeWe’re looking for a sharp, strategic, and execution-focused Senior Growth Lead to own the growth trajectory of our Car insurance business. You’ll translate company objectives into actionable plans, define and execute the growth strategy, and lead a cross-functional squad to unlock our next stage of performance.
You’ll sit at the intersection of marketing, product, and business, bringing together teams, data, and channels to drive impact. As the senior growth leader for Car, you’ll not only shape the roadmap for your domain, but also serve as a key member of our broader growth and company leadership. This role is critical for scaling our Car product and driving significant impact at a pivotal moment for the company.
In this role, you’ll
Define the Car Insurance growth strategy, balancing short- and long-term objectives, and aligning it with company-wide priorities
Translate that strategy into a clear, executable growth plan, using paid and non-paid channels, lifecycle marketing, partnerships, and more
Own the key business metrics and growth objectives for Car
Lead the go-to-market strategy for new launches, campaigns, and initiatives, including segmentation, channel mix, messaging, and marketing planning
Serve as the growth lead for the Car squad, collaborating closely with performance marketers, product managers, analysts, and content marketers to ship impactful initiatives
Influence and shape broader company strategy and planning through your work, insights, and leadership
Be a thought partner to senior stakeholders—making the complex simple, and backing your recommendations with clear analysis and conviction
What you’ll need
7+ years in growth, performance marketing, product, or strategy roles, with a focus on owning and scaling a key product or business line.
Proven track record in driving measurable growth via paid and non-paid channels, and strong business acumen (understanding the connection between acquisition, CAC, LTV, and retention).
Experience working on a D2C product in a fast-paced, test-and-learn environment, with comfort navigating complex, regulated industries (insurance/fintech experience is a plus).
Demonstrated ability to set a strategic vision and break it into concrete goals, experiments, and roadmaps.
High fluency in data, able to interrogate dashboards, run analysis, and partner with analysts to uncover insights and make decisions, and experience leading cross-functional teams or pods, setting priorities, aligning stakeholders, and driving high-velocity output.
Excellent communication skills. You can navigate tough conversations, influence stakeholders, and represent your team at all levels of the org.
Ability to work in an office environment a minimum of 3 days a week
Enthusiasm about learning and adapting to the exciting world of AI – a commitment to exploring this field is a fundamental part of our culture