Senior Marketing Data Analyst

Role: Senior Marketing Data Analyst

(Client-Facing | Strategic Insights | Team Leadership)

Location: Remote (U.S. Based) | Some Travel Required

Company: NowVertical Group

Level: Senior Analyst / Analytics Lead

Experience: Data-driven professional with strong analytical skills and 7-10 years of experience in B2B marketing analytics.

Remuneration: Competitive and benefits commensurate with experience.

NowVertical is a publicly listed company on the TSXV headquartered at Toronto, Canada. We are a growing team, with operations in two regions - NA & EMEA and LATAM. We help clients transform data into business value with AI, fast. NowVertical Group empowers organizations to transform their data into actionable insights, driving strategic growth and innovation. At NowVertical, we provide advanced data solutions and services designed to achieve key objectives across various business functions. Our tailored approach ensures that we address the unique challenges and opportunities within each function, driving innovation, efficiency, and growth. Explore our specialized solutions and see how we can help your business thrive.

Know more about NowVertical - https://www.nowvertical.com/

We are seeking an experienced Senior Marketing Analyst to join our analytics services company, specializing in B2B and Account Based Marketing (ABM) for technology clients. Are you a data storyteller who can turn dashboards into decisions? Do you thrive in client conversations where you’re the expert in the room — guiding marketing and sales leaders toward business growth through analytics?

NowVertical Group is seeking a Senior Marketing Analytics Leader to deliver strategic insights and lead analytics delivery for enterprise marketing clients — including a Fortune 100 Adobe account. You’ll manage a small team, synthesize dashboards into executive-ready narratives, and serve as a trusted advisor for data-driven marketing programs.

This is not a data-wrangling-only role — it’s a high-impact, externally-facing position requiring business acumen, client communication, and leadership maturity.

Requirements

What you’ll do…

Insight Leadership

· Translate raw data into high-value insights for Adobe’s marketing and sales teams.

· Extract trends, performance indicators, and business risks/opportunities from dashboards, reports, and CRM platforms.

· Present findings directly to senior stakeholders with clarity and confidence.

Client Advisory

· Act as a consultative partner, helping clients interpret data, set strategy, and make decisions grounded in analytics.

· Shape quarterly business reviews, campaign retrospectives, and strategic planning conversations.

· Collaborate cross-functionally with Adobe’s marketing, analytics, and sales teams.

Team & Project Leadership

· Lead a small team of analysts; delegate tasks, QA deliverables, and mentor junior talent.

· Guide the end-to-end delivery of reporting, insights, and performance dashboards.

· Champion data accuracy, governance, and storytelling best practices across projects.

Technical Excellence

· Build dashboards using PowerBI, Tableau, or Looker.

· Write and validate SQL queries; understand CRM and marketing platform structures (e.g., Salesforce, Marketo, Adobe Analytics).

· Utilize predictive modeling and statistical techniques (R, Python, or similar) to enhance performance analysis.

What You Bring...

• 7–10 years of experience in enterprise B2B marketing analytics, with a focus on pipeline reporting, integrated campaign reporting, or ABM performance.
• · Experience working with enterprise clients — ideally SaaS or technology — in a client-facing analytics or consulting role.
• · Proven ability to own the room: leading analytics discussions with VP or Director-level marketers.
• · Fluency in CRM, MAP, and web analytics platforms (Salesforce, Marketo, Adobe Analytics, Google Analytics).
• · Strong SQL and reporting skills; experience building or QA’ing dashboards in PowerBI or Tableau.
• · Excellent written and verbal communication; you can simplify complex data for business stakeholders.
  

Required Enterprise B2B Marketing experience:

1. Experience providing analytics for an Enterprise B2B Sales organization, preferably in SaaS or technology.
2. Advanced degree in Statistics, Applied Mathematics, Engineering, or related quantitative field—or equivalent hands-on experience.
3. Expertise in analytics design, predictive modeling, and statistical software (SAS, SPSS, R, Python, SQL).
4. Experience with AI/ML techniques and database design, data cleansing, and automation.
5. Demonstrated ability to think critically, troubleshoot complex client challenges, and deliver impactful solutions on time.
   

Additional Skills:

·        Model development

·        Experience with AI and ML tools

·        Experience in database structure and creation, data cleansing algorithms

·        Extensive experience in data visualization tools such as Microsoft Power BI or Tableau

·        Comfortable communicating directly with RA staff about client needs and objectives

·        Ability to critically think through client requests: identify objective, troubleshoot obstacles, and deliver in timely manner

Why This Role...?

This is a career-making opportunity to influence strategy for a world-class marketing organization — while mentoring analysts and shaping how data drives business growth. You won’t just crunch numbers. You’ll tell the story, advise the client, and lead the team.

You’ll fit in by…

• Thinking like an owner (Founder’s Mindset)

• Communicating with honesty, candour, and respect

• Being resourceful and creative

• Acting with empathy

Benefits

What We Offer

Opportunities for professional development and career growth.

A collaborative and innovative work environment.

401K scheme

Medical & Dental cover

PTO + Public holidays + Sick Leave 

Maternity pay & leave (8 weeks) 

Paternity pay & leave (1 week)