Support the implementation of the brand strategy by creating and localizing content for various marketing channels.
Ensure all marketing materials and communications adhere to brand guidelines.
Assist in storytelling initiatives that authentically communicate our mission of accessible mental healthcare.
Campaign & Channel Management:
Execute integrated marketing campaigns across online and offline channels (social media, website, app, LINE CRM, out-of-home, onsite events) based on strategic direction.
Manage and optimize paid advertising campaigns on various platforms, tracking performance and reporting on key metrics.
Support SEO efforts, including content optimization and keyword research, to improve organic search visibility.
Organize and coordinate onsite and offsite events to increase brand visibility and engagement.
Collaboration & Reporting:
Collaborate with cross-functional teams (Product, Sales, Customer Success) on marketing initiatives and project execution.
Monitor and report on key marketing metrics (e.g., brand health, campaign performance, conversion rates) to assess effectiveness.
Assist in researching market trends and competitor activities to inform campaign execution.
Manage the production of marketing media (e.g., photos, videos, graphics) to ensure alignment with campaign objectives.
Requirements
Bachelor’s degree in Marketing, Communications, or a related field.
Proven experience (3-5 years) in a hands-on marketing role, preferably with a background in both digital and brand marketing.
Demonstrated experience in managing social media, paid advertising, and content creation.
Familiarity with marketing tools (e.g., CRM systems, Google Analytics, social media management platforms).
Strong organizational and project management skills with the ability to manage multiple tasks and deadlines.
Excellent written and verbal communication skills in both Thai and English.
A "can-do" and positive attitude with a strong sense of ownership and accountability.
Benefits
Health Insurance
100% of the time Work from home
Annual Leave 12 days
Mental Health counseling sessions with psychiatrists and psychologists through ooca platform
Social Security Insurance
Provident Fund (condition applied)
Annual Health check-up (condition applied)
Special discount home loan interest with Government Housing Bank
BYOD policy: Personal laptops less than 3 years old are eligible for 1000 THB/month subsidy (registration required)