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SME-Digital Marketing

Cognizant
Full-time
On-site
Buenos Aires
Business Processes


Job Summary

We are seeking a skilled SME-Digital Marketing professional with 3 to 6 years of experience to join our team. The ideal candidate will have expertise in MS Excel and a strong understanding of digital marketing strategies. This hybrid role offers the opportunity to work in a dynamic environment contributing to impactful marketing campaigns that drive business growth.


Responsibilities

  • Develop and implement digital marketing strategies to enhance brand visibility and engagement.
  • Utilize MS Excel to analyze data and generate insights for optimizing marketing campaigns.
  • Collaborate with cross-functional teams to align marketing efforts with business objectives.
  • Monitor and report on the performance of digital marketing initiatives to ensure effectiveness.
  • Conduct market research to identify trends and opportunities in the digital space.
  • Create and manage content for various digital platforms to attract and retain target audiences.
  • Optimize website and social media channels for improved user experience and engagement.
  • Manage online advertising campaigns including PPC and display ads to maximize ROI.
  • Stay updated with the latest digital marketing trends and technologies to maintain a competitive edge.
  • Provide recommendations for improving digital marketing strategies based on data-driven insights.
  • Support the development of marketing materials and presentations for internal and external stakeholders.
  • Ensure compliance with industry regulations and best practices in all digital marketing activities.
  • Foster a culture of continuous improvement and innovation within the marketing team.


Qualifications

  • Demonstrate proficiency in MS Excel for data analysis and reporting.
  • Possess a strong understanding of digital marketing principles and best practices.
  • Have experience in online/digital marketing within the Hi-Tech industry is a plus.
  • Exhibit excellent communication and collaboration skills.
  • Show ability to work independently and as part of a team in a hybrid work model.
  • Display strong problem-solving skills and attention to detail.