Location: Remote
Work Shift: PST Timezone
Working Hours: 20–30 hours/week; async ok but PST overlap preferred
Job Overview:
We’re looking for a highly adaptable and creative Digital Marketing & Brand Associate to help drive awareness, engagement, and growth across our social, influencer, and PR efforts. You’ll be a key contributor in executing our brand presence across digital platforms, coordinating with external partners, and supporting the execution of retail and event-based brand initiatives. This is a hybrid role requiring both strategic input and hands-on execution — ideal for someone passionate about consumer products and digital storytelling.
Key Responsibilities:
- Social Media Management
- Plan, schedule, and publish content across key platforms
- Write engaging, brand-aligned captions
- Edit and manage short-form video content (e.g., TikTok, Reels)
- Contribute creative ideas during team marketing meetings
- Influencer Marketing & UGC
- Coordinate outreach and manage influencer/creator campaigns
- Maintain tracking of influencer activities and campaign performance
- Curate and repurpose influencer and user-generated content
- Video Editing
- Edit short-form videos using tools like CapCut, Canva or equivalent
- Optimize videos for various platforms and audiences
- Brand & PR Support
- Coordinate with internal and external partners on brand initiatives
- Assist in planning and executing events or activations
- Support PR and retail marketing campaigns when needed
- Project Coordination
- Utilize Google Workspace for internal collaboration
- Help implement project management workflows (potentially in Notion)
Requirements
- 1–3 years of experience in digital marketing, influencer marketing, or brand support
- Proficient with tools such as:
- Influencer marketing platforms (e.g., HypeAuditor or similar)
- Video editing software (e.g., CapCut, Canva or alternatives)
- Google Workspace (Docs, Sheets, Drive, etc.)
- Experience managing content calendars and social media campaigns
- Familiarity with UGC trends and creator-led marketing
Bonus: Background in consumer products, lifestyle, or emerging industries (e.g., wellness, sustainability, tech, etc.)