Job Purpose:
The Social Media Account Executive plays a pivotal role in executing day-to-day social media activities for assigned client accounts. They serve as a key contact for operational coordination, ensuring timely implementation of content, performance tracking, and reporting. This role supports the success of digital campaigns by working closely with internal teams and ensuring seamless communication with clients.
The Executive is expected to uphold client satisfaction through attention to detail, responsiveness, and a proactive mindset in resolving issues and optimizing campaign performance.
Key Responsibilities:
Client-Facing Responsibilities:
- Support in managing client communications for social media accounts.
- Execute and monitor social media campaigns across platforms (Meta, TikTok, LinkedIn, X, Snapchat, etc.).
- Participate in client meetings and prepare supporting documents such as content calendars, community insights, and campaign reports.
- Assist in crafting monthly/quarterly performance reports using dashboards and analytics tools.
- Ensure client expectations are met in a timely and professional manner.
Internal Collaboration:
- Collaborate with the creative and content teams to ensure on-brief, on-brand deliverables.
- Maintain consistent feedback loops with designers, copywriters, and media buyers to align on project timelines and objectives.
- Brainstorm content ideas, social-first formats, and trends for integrated digital campaigns.
Reporting Line:
- Submit daily/weekly updates to the Social Media Account Manager on client statuses, content readiness, engagement trends, and performance anomalies.
Operational Tasks:
- Maintain campaign documentation (briefs, approvals, content plans).
- Schedule and publish content using tools like Meta Business Suite, Hootsuite, or Sprout Social.
- Conduct competitive benchmarking and social listening tasks for campaign insight.
Requirements
Required Qualifications:
- 1–3 years of experience in a social media-related role within an agency or in-house marketing team.
- Solid understanding of social platforms, algorithms, and performance metrics.
- Familiarity with Meta Ads Manager, TikTok Ads, Google Analytics, and reporting dashboards.
- Bachelor’s degree in marketing, Communications, Media, or related fields.
Desirable Skills:
- Excellent written and verbal communication (English and Arabic).
- Highly organized, detail-oriented, and able to multitask under tight deadlines.
- Team-oriented with a proactive, can-do attitude.
- Curious, digitally savvy, and passionate about social trends and content.
- Basic knowledge of paid campaign performance metrics.