This position is posted by Jobgether on behalf of Observe.AI. We are currently looking for a Sr. Manager Marketing Operations in the United States.
This role is pivotal in driving marketing performance through data-driven insights, technology optimization, and process improvements. You will manage the marketing technology stack, oversee lead and pipeline forecasting, and align marketing KPIs with revenue goals. Working closely with cross-functional teams, you will enhance reporting, automate workflows, and ensure data integrity to accelerate pipeline growth. This position offers the opportunity to shape marketing operations strategy in a dynamic, high-growth environment focused on innovation and impact.
Accountabilities:
- Own and optimize the entire marketing funnel from lead capture through pipeline acceleration, delivering insightful reports and dashboards.
- Build and maintain performance tracking tools to measure campaign ROI, funnel health, and key marketing KPIs.
- Collaborate with Sales and Sales Ops to forecast lead and pipeline targets aligned with revenue goals.
- Manage and improve the marketing technology stack, including platforms like Salesforce, Marketo, 6sense, and ZoomInfo.
- Drive continuous improvements in lead management, data hygiene, enrichment, and campaign attribution.
- Develop and manage marketing automation workflows, lead scoring, and lifecycle tracking.
- Partner with go-to-market teams to implement scalable marketing operations solutions.
- Oversee vendor relationships, budget management, and technology renewals.
- Lead the Marketing Operations roadmap, prioritizing automation, data governance, and process enhancements.
Requirements
- 6+ years in marketing or revenue operations within SaaS or high-growth tech companies, with expertise in top-of-funnel strategies.
- Deep understanding of IT, sales, finance, and marketing integration.
- Strong communication skills to influence and align strategic priorities across teams.
- Proven ability to translate complex data into actionable business insights.
- Skilled in documenting and streamlining business processes.
- Hands-on experience with Salesforce CRM, Marketo, Outreach, ZoomInfo, 6sense, and related tools.
- Familiarity with attribution models, campaign tagging, and full-funnel analytics.
- Experience leading change management and stakeholder alignment across marketing, sales, and customer success.
- Highly analytical with a results-driven, agile mindset.
- Strong collaboration and proactive problem-solving skills.
- Ability to build strong relationships and translate internal customer needs into operational capabilities.
Benefits
- Competitive salary range of $160,000 - $175,000 annually plus equity opportunities.
- Comprehensive medical, dental, and vision insurance plans.
- Flexible time off policy with 10 company holidays, winter break, and up to 16 weeks parental leave.
- 401(k) retirement plan.
- Quarterly lifestyle spending allowance.
- Monthly stipends for mobile and internet.
- Pre-tax commuter benefits.
- A diverse and inclusive work environment committed to belonging and respect.
Jobgether is a Talent Matching Platform that partners with companies worldwide to efficiently connect top talent with the right opportunities through AI-driven job matching.
When you apply, your profile goes through our AI-powered screening process designed to identify top talent efficiently and fairly.
🔍 Our AI evaluates your CV and LinkedIn profile thoroughly, analyzing your skills, experience and achievements.
📊 It compares your profile to the job’s core requirements and past success factors to determine your match score.
🎯 Based on this analysis, we automatically shortlist the 3 candidates with the highest match to the role.
🧠 When necessary, our human team may perform an additional manual review to ensure no strong profile is missed.
The process is transparent, skills-based, and free of bias — focusing solely on your fit for the role.
Once the shortlist is completed, we share it directly with the company that owns the job opening. The final decision and next steps (such as interviews or additional assessments) are then made by their internal hiring team.
Thank you for your interest!
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