X Content Strategist | Social Marketing
DeelWho we are is what we do.
Deel is the all-in-one payroll and HR platform for global teams. Our vision is to unlock global opportunity for every person, team, and business. Built for the way the world works today, Deel combines HRIS, payroll, compliance, benefits, performance, and equipment management into one seamless platform. With AI-powered tools and a fully owned payroll infrastructure, Deel supports every worker type in 150+ countries—helping businesses scale smarter, faster, and more compliantly.
Among the largest globally distributed companies in the world, our team of 6,000 spans more than 100 countries, speaks 74 languages, and brings a connected and dynamic culture that drives continuous learning and innovation for our customers.
Why should you be part of our success story?
As the fastest-growing Software as a Service (SaaS) company in history, Deel is transforming how global talent connects with world-class companies – breaking down borders that have traditionally limited both hiring and career opportunities. We're not just building software; we're creating the infrastructure for the future of work, enabling a more diverse and inclusive global economy. In 2024 alone, we paid $11.2 billion to workers in nearly 100 currencies and provided healthcare and benefits to workers in 109 countries—ensuring people get paid and protected, no matter where they are.
Our momentum is reflected in our achievements and customer satisfaction: CNBC Disruptor 50, Forbes Cloud 100, Deloitte Fast 500, and repeated recognition on Y Combinator’s top companies list – all while maintaining a 4.83 average rating from 15,000 reviews across G2, Trustpilot, Captera, Apple and Google.
Your experience at Deel will be a career accelerator. At the forefront of the global work revolution, you'll tackle complex challenges that impact millions of people's working lives. With our momentum—backed by a $12 billion valuation and $1 B in Annual Recurring Revenue (ARR) in just over five years—you'll drive meaningful impact while building expertise that makes you a sought-after leader in the transformation of global work.
The Opportunity
Deel, the leading all-in-one global-first HR & Payroll platform, is out to change the way the world works. We help companies hire, pay, and manage talent anywhere in the world—without drowning in compliance paperwork or payroll nightmares.
X is where the tech world thinks out loud. It’s where founders debate product strategy at 2am, where AI researchers drop threads that shift the industry, and where the startup community builds in public. Our audience—founders, product builders, and global operators—lives here. We want Deel to not just show up, but to become a credible, valuable voice in the conversation.
We’re looking for a Twitter-native content strategist and creator who deeply understands the platform and this audience and knows how to earn attention in their world. You’ll craft content that resonates with startup founders, tech operators, AI enthusiasts, and the people shaping the future of work. You’ll help us refine Deel’s X voice, create threads and posts that spark discussion, and make Deel part of the daily feed for Silicon Valley and beyond.
This isn’t just about copywriting. It’s about being in the trenches of tech X—knowing the conversations, the memes, the power players, and the formats that work—and building Deel’s strategy to thrive in that environment.
This is a fully remote role—we’ll hire you wherever you live, as long as you can collaborate across PT/ET/GMT time zones and speak fluent X and English.
What You’ll Do
Build and execute Deel’s X content strategy focused on founders, product leaders, and the tech/AI community
Write daily tweets and threads that resonate with our audience: clever, insightful, concise, and never “corporate”
Position Deel as a credible voice in startup and tech conversations, not just as a brand account
Monitor relevant conversations (founder threads, AI debates, hiring/HR pain points) and jump in with value-add responses every day
Translate complex HR/payroll topics into sharp, founder-friendly insights and stories
Experiment with different formats—one-liners, thought-leadership threads, data drops, memes—for engagement and reach
Track performance, analyze what’s working, and iterate to grow Deel’s presence and influence on X
Collaborate with execs and thought leaders at Deel to elevate their voices on the platform
What We’re Looking For
Proven Twitter expertise: you’ve grown an account (brand or personal) in tech/startup circles and know what works on the platform (send us your portfolio!)
Deep understanding of founder and tech Twitter culture: the players, the memes, the unwritten rules
Exceptional writing skills: short, punchy, witty, and insightful in 280 characters (or a compelling thread)
Strong sense for timing, trends, and tone: you know when to drop a thought, when to engage, and when to stay quiet
Ability to turn “boring” business concepts into content that sparks discussion among founders and operators
Comfortable building a content strategy, not just executing on existing one-liners
Strong instincts for data-driven content (charts, insights, benchmarks) that perform well with a tech audience
Thrives in fast-moving conversations and can adapt quickly to shifts in culture and news cycles
Bonus Points
You’re already active on Twitter/X with a following in the tech/founder/AI community (link your profile)
You’ve written viral threads or content in startup/tech spaces
Experience building a brand or executive thought-leadership presence on Twitter
Experience in B2B SaaS, HRTech, or FinTech—especially in a hypergrowth startup environment
Total Rewards
Our workforce deserves fair and competitive pay that meets them where they are. With scalable benefits, rewards, and perks, our total rewards programs reflect our commitment to inclusivity and access for all.
Some things you’ll enjoy
Stock grant opportunities dependent on your role, employment status and location
Additional perks and benefits based on your employment status and country
The flexibility of remote work, including optional WeWork access
At Deel, we’re an equal-opportunity employer that values diversity and positively encourage applications from suitably qualified and eligible candidates regardless of race, religion, sex, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, pregnancy or maternity or other applicable legally protected characteristics.
Unless otherwise agreed, we will communicate with job applicants using Deel-specific emails, which include @deel.com and other acquired company emails like @payspace.com and @paygroup.com. You can view the most up-to-date job listings at Deel by visitingour careers page.
Deel is an equal-opportunity employer and is committed to cultivating a diverse and inclusive workplace that reflects different abilities, backgrounds, beliefs, experiences, identities and perspectives.
Deel will provide accommodation on request throughout the recruitment, selection and assessment process for applicants with disabilities. If you require accommodation, please inform our Talent Acquisition Team at recruiting@deel.com of the nature of the accommodation that you may require, to ensure your equal participation.
We use Covey as part of our hiring and/or promotional processes. As part of the evaluation process, we provide Covey with job requirements and candidate-submitted applications. Certain features of the platform may qualify it as an Automated Employment Decision Tool (AEDT) under applicable regulations. For positions in New York City, our use of Covey complies with NYC Local Law 144.
We began using Covey Scout for Inbound on March 30, 2025.
For more information about our data protection practices, please visit our Privacy Policy. You can review the independent bias audit report covering our use of Covey here: https://getcovey.com/nyc-local-law-144